You should ask yourself right now is not "How can I sell more?", but rather "How can we help customers during this time?". Focusing solely on profits in the current situation will do your brand no good. Brands exist to bring value to their consumers. So, one of the best digital marketing strategies to adopt in the face of the Covid-19 crisis is to show customers that they are your main focus.
Tell brand stories that can improve consumers' lives while in quarantine by: Communicating about your benefits. Creating useful content. If you australia phone number list sell food products, for example, you can show them how you take every precaution to deliver healthy and tasty meals to them. Meals available of course in home delivery. Be helpful on social media. There will be many more people connecting and spending time on social media.
Now is a great time to re-imagine your social media strategy, or if you don't have one, now is a great time to start. Below are some general tips for brands looking to revamp their social strategy and messaging based on current trends. Be helpful: Give customers credible, detailed information about the things they need. Be objective and clear. Reinforce the “we are here to help you”. For example, you can make videos to show them the measures to take to avoid the coronavirus.
